11 August 2022

Thursday 11 August 2022: Affinity Water annual report video

Thursday 11 August 2022: Affinity Water annual report video

https://www.youtube.com/watch?v=GtkREw_gb1c

As a corporate video, it was exactly as one might expect. I imagine that it will allow company executives to feel good about themselves, and potentially strengthen the value of Affinity Water's share price (which has been in decline for the past 18 months). Here is a 1960 parody of the corporate video: https://archive.org/details/YourName1960

The message of the Affinity Water annual report video is that the water industry appears to have no serious structural or infrastructure problems, and Affinity Water is doing everything right. What makes me say this? The video focused a) only on achievements; b) gave absolutely no objective perspective on those achievements (e.g. year-on-year reduction of water lost to leakage measured against total annual leakage; c) gave absolutely no context regarding the enormous practical and environmental challenges facing both water supply (to domestic users, agriculture and industry), and waste water treatment in the UK. 

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